Basic Attention Token

Basic Attention Token (BAT) is a cryptocurrency that aims to change the existing interest-sharing mechanism of the digital advertising. In short, BAT tries to cut out middlemen in the advertising process. Token is rewarded by advertisers directly to anonymized ad viewers and to publications providing quality content. Ad viewers can also reward publications through subscriptions or one-time tips.
Share:
Price
Basic
Basic Attention Token101

What is Basic Attention Token?

Basic Attention Token (BAT) is a cryptocurrency that aims to change the existing interest-sharing mechanism of the digital advertising. In short, BAT tries to cut out middlemen in the advertising process. Token is rewarded by advertisers directly to anonymized ad viewers and to publications providing quality content. Ad viewers can also reward publications through subscriptions or one-time tips.

How does it work?

BAT is a Ethereum based token which seeks to decentralize the digital advertising industry. Currently BAT runs on the Brave Browser. BAT can be used to obtain a variety of advertising and attention-based services on the Brave platform, as it is exchanged between publishers, advertisers, and users. The Brave browser knows where users spend their time and can be used to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users, who opt in, receive fewer but better targeted ads that are less prone to malware. And advertisers get better data on their spending.

Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. Ads are then anonymously matched with customer interests using local machine learning algorithms. This means less irrelevant ads. Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform. Publishers will, as part of this service, receive the lion’s share of the total ad revenue. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue.

Reddit Hot Discussion
Official Basic Attention Token Twitter